Evolution of Display Type

  • How 19th-century display type arose from artistic interpretations of scribal hands and roman book faces.
  • A “fast-forward” graphical overview of text types from humanistic imitations of calligraphy to machine-worshiping fatfaces that launched the Age of Advertising.
  • In-depth discussion of 19th-century display type attributes: classification terminology defined, fieldmarks illustrated, key designers cited.
  • Importance of display types: how they affected commonplace literacy, demand for leisure-time reading, professional authors/poets, the publishing industry and public education.

This illustrated, three-part article is in progress. Part 2 is now available (underscored text marks future links), and Part 1 will follow next.

  1. Ancient scribes to Gutenberg
  2. Book Type, 1470-1800
  3. The Age of Advertising!

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